You know things probably aren’t going that great for your company when it starts trending like wildfire on Twitter due to an association with President Trump.
Just ask ride-sharing service Uber, whose response to Fridays signing of an executive order that barred refugees and immigrants from several Middle Eastern countries from entering the United States caused #deleteuber to trend.
It started whencab drivers from the New York Taxi Workers Alliance refused to pick up passengers at John F. Kennedy Airport out of solidarity with the protesters mobilized there against the immigration ban.
The Alliance further called for Uber and Lyft drivers to show their support.
Uber, however, sent out a tweet after the designated strike time informing customers that surge prices had been temporarily suspended.
Many saw the move as an attempt to capitalize on and undermine the protest, since surges bump the cost of rides when the demand is high.
It also doesn’t help that Uber CEO Travis Kalanick agreed to serve on Trumps Strategic and Policy Forum, a group of business leaders who will meet with the president frequently to share their specific experience and knowledge as the President implements his economic agenda.
They tried to clarify their position with a follow-up tweet.
Kalanick released a response to the immigration ban in an email to employees that read:
“Our People Ops team has already reached out to the dozen or so employees who we know are affected: for example, those who live and work in the U.S., are legal residents but not naturalized citizens will not be able to get back into the country if they are traveling outside of the U.S. now or anytime in the next 90 days.”
Meanwhile, competitor Lyft sent all its users an email stating that they’re going to donate $1 million to the ACLU over the next for years, “to defend our constitution.”
Read more: http://twentytwowords.com/heres-the-controversial-reason-everyone-is-deleting-their-uber-app/